Sep 11, 2025
Choosing Clarity

Choosing Clarity

Owning the gap

Phoenix mornings are short. I walked before the heat and started listening to the book Who Not How by Dan Sullivan. After the walk I sat and reflected on my own thoughts and actions and that’s when a hard truth landed: the gap between what I mean and what people hear is mine to close.

Lately I’ve noticed a pattern. When I share a technical idea, some people don’t see why it matters—or they just don’t see it as a priority. That’s not a judgment of them. It’s a mirror for me.

I’ve been choosing to hold things close. It fuels my belief that I should do everything myself. Sometimes I avoid enrolling others so that I don’t have to try and figure out how to say it. That choice can feel safe in the moment, and it leaves me alone with the work.

The work may speak for itself, but will it ever get there if I do it by myself?

I’m not writing this to dramatize anything. I’m writing it because I want to change, and I know change sticks when I own it out loud.

What I’m going to try (for now)

  • Start with one plain sentence. Before I pitch anything, I’ll write a single “so what” in everyday language.
  • Show one small before/after. Even rough numbers—steps removed, minutes saved, risks avoided.
  • Share one short draft a week. Ask one person, “Where did this lose you?” and close the loop the following week.

That’s it. Small on purpose.

Why share this now?

Because hiding the struggle helps no one—least of all me. I’m building Bold Minds and our first product, Traverzer, because I believe developers deserve simpler ways to manage data as products evolve. That belief sits under our umbrella promise: Just simple tech.

Traverzer is the first expression of that vision: schema-last, safety-first. If I don’t articulate that clearly, it won’t reach the people it’s meant to serve.

Clarity isn’t a trait; it’s a practice. I’m choosing to practice.

A request

If you read something I write and think, “I still don’t get it,” tell me where it lost you. If the benefits don’t map to your world, say so. I’m not looking for comfort; I’m looking for comprehension.

An apology and a thank you

To anyone who’s carried extra cognitive load because my explanations were fuzzy: I’m sorry. And to everyone who’s stayed interested anyway—thank you. Your interest is fuel, and your confusion is direction. I’m going to do a better job turning both into progress.


Claire Knutson

Building simple tools that lower cognitive load.